The tax-paying season is well underway, and, if you run a tax service business, you should use this opportunity to maximize your revenue! Flyers offer an expensive and straightforward way to promote your tax preparation services. Below, we’ll cover some of the ground rules and practical tips for creating and using flyers to gain new clients!
1. Speak Correctly and Effectively to Your Audience
When creating a tax service flyer, the first step is to determine what needs to be said to accomplish your objective. Consider what to say to convince people to take action, whether it’s calling your sales team or having them stop by your office. Naturally, you should think about the impact of your words from the viewpoint of your audience.
Keep the content simple and highlight the benefits of your services. Doing this will not only catch readers’ attention but also keep them reading all of your messages. Keep in mind that you only have a few seconds before someone throws your flyer away, so it’s better for you to be straight to the point and immediately hook them with your services.
Adding CTA messages like “Schedule a consultation!” or “Call our tax experts today!”. On top of these messages, you can also highlight the benefits potential customers may get from using such as “Optimized tax deductions.” and “Personalized financial advice.” You can also write on the bottom of the flyer enticing copy like “Trust our team to simplify your tax life!”.
2. Select Appropriate Visual Elements
Now that you’ve figured out the messaging to include in your tax service flyers, you can move on with choosing the visual elements. Typically, a business like yours will opt for a darker tone like navy blue or dark brown to evoke a sense of modernity and professionalism. And depending on what kind of audience you have, you can include earthy colors to show maturity.
Also, pay attention to other key visual elements, including the fonts. You have to make sure all of your messages can be easily read, so go with simple fonts such as Arial or Helvetica. If you want things to look a little bit more formal, use fonts like Georgia or Garamond. These serif fonts have details that add elegance but are still easy to read from a distance.
The next thing you should consider is the imagery you use. Traditionally, tax service businesses use symbols like calculators and tax forms. However, you can go further with a rising graph or a money bag, which depicts stability and growth. You can even add an HD image of people shaking hands in the background to instill an image of collaboration.
Don’t forget to review the overall look of your design. Make sure that everything looks clean and uncluttered. Use varying font weights to ensure variability. To make your job easier, you can simply use online tax flyer templates. They can significantly cut down your design time. Some of them also come with seasonal themes to make your flyer even more relevant and captivating.
3. Do a Print Quality Check
Once you’re happy with the flyer design, it’s time to print it out. In this step, you need to pay attention to several factors to ensure high-quality results. First off, you’ll need to focus on what kind of paper you use. It should not be too thin, but it should not be too heavy as well to mind the budget. For a more professional look, use one with a matte finish.
Speaking of the flyer paper, you can consider a foldable design to make your flyer stand out. When you’re aiming at a high-class audience, you can also ask your printer to use lamination. It not only enhances the look but also protects the flyer from wear and tear. A gloss coating can further add a touch of shine, but you should make sure that the print business you’re working with is familiar and experienced with doing such finishing touches for business flyers.
Next, keep in mind to extend your digital design a few millimeters beyond the paper border. This is important to prevent white blank space along the borders, which are unsightly to see. Do a test print to make sure everything is looking clean and proper. Again, do a thorough review and carefully proofread every line to find any errors or misspellings before you start printing in bulk.
The Takeaway
Whatever your company’s size and reach, properly designed business flyers can be a great tool for tax service providers. If you want to make flyer marketing worth it, you can start by adopting the tips above. Once your flyers are on hand, distribute them in the right places from bulletin boards to relevant tax workshops and events. Outdoor marketing still works and is a great supplementary strategy to online marketing, especially for local businesses like your tax firm. Be consistent with your marketing efforts and eventually, you can find strategies that can generate the most traction and results!