Digital advertising is a fast-changing industry, and it can be hard to keep up with all the new trends. That’s why we’ve put together this guide on how to hire a digital ad agency so that you can make sure your business stays ahead of the curve.
Understand your challenges and goals.
Before you start hiring, make sure to understand your challenges and goals.
- What do you want to achieve? Do some research on the topic of your ad campaign before diving into any discussions with potential agencies. You won’t know what kind of results are possible until you have a clear idea about what it is that needs to be done.
- Define the problem before starting on a solution: When defining your goals for digital advertising, it’s important that they’re specific enough so as not to get lost in translation—and yet broad enough so that there’s room for flexibility when potential solutions arise during implementation (which will happen).
Seek out industry expertise.
It’s important to find an agency that can help you achieve your goals by providing the right mix of expertise, experience, and knowledge.
- Look for agencies that have worked with your type of business before.
- Ask about their current clients’ results and how they were achieved.
- Make sure the agency has case studies available on their website or in person, so you know where they’ve worked before, how successful their campaigns were, and what kind of results were seen by clients involved in those campaigns.
Be involved and informed.
Get a demo of the platform you’re interested in, or have them demonstrate their work on an ad agency’s website or social media accounts (or both). This will allow you to see how your ads would look and how well they perform against competitors’ ads so that you can make an informed decision about which agency is best for your business needs.
If possible, request that they use real data from other clients rather than just generic demographic information—you’ll want to get a feel for what works best and why it works so well before making any investments into paid digital advertising programs.
Ask questions before you even hire an agency.
When you’re looking for a digital advertising agency, it’s important to ask questions before hiring one. Here’s what you should ask:
- Ask the agency to provide references. Make sure they have done work with clients similar to yours, and ask them how long they’ve worked with those clients. You want an agency that can deliver results quickly and efficiently, so if they only have one client in the past year or two years, then don’t hire them!
- Get a list of past clients from each prospective agency. This is especially important if your business has changed significantly over the last few years—if so, then it would be good practice for any new potential partners to get feedback from existing ones who still use them regularly on account management duties.
Value transparency and communication.
When you’re looking for a digital ad agency like AdBeacon, you want to make sure that the agency is transparent with you. Transparency means being honest about their costs and how much they earn from your campaign. It also means being willing to answer any questions or concerns you have about the services they provide—and keeping those conversations going after each meeting so that there aren’t any surprises down the road.
Conclusion
It’s important to remember that you won’t find the perfect agency out there. But you will find a good one that can help you reach your goals, and we hope this article has given you some tips on how to find one. The key thing is to be open-minded about what kinds of agencies exist, whether or not they have experience in your industry or market segment, how much they charge per month for services, and so on.